Sunday, October 21, 2012

What To Pay Your Outsourcers

http://bit.ly/PKOUgb In any business association, money is of paramount importance because that is why business exists in the first place. So, it is extremely important that you have the money equation set right.

The beauty of looking for outsourcing professionals on the Internet is that you can benefit from a very wide range of budgets. Since it is people who are going to bid on your projects, you can select them according to what you can pay. You initially set a ballpark figure of what you can pay and most people will bid within this range.

Whatever your budget is, you are able to find good professionals to work for you within that range. Remember that you are looking at the global marketplace here, and people in other countries may work for much lesser or much higher than what they do for in your local area.

Different jobs have different money equations. It is quite all right if you bid a low budget project initially just to get the feel of the professional’s work. You can tell them that you will review payments after you have seen their work. This works well and it also keeps the professional motivated because of the better payments that are poised to come their way.

When you are posting your project on a jobsite, do take some time to check out similar projects that are posted by other people. This will give you a good idea of what you should pay. But, more importantly, you must keep your own budget in focus when posting the project.

Escrows

Escrows help the employer as well as the employed in an outsourcing equation. We shall learn more about escrows in the next chapter.

Online Banks

PayPal (http://bit.ly/7Rkx3) is the most popular online bank used by freelance outsourcers. It is followed (though not closely) by Moneybookers (http://bit.ly/28S8aP). If you are going to outsource a lot, it is also a good idea to have a Payoneer debit card (http://bit.ly/3WhwGN) since it is affiliated with most of the freelance jobsites including GetAFreelancer, ScriptLance and oDesk. Releasing money from these sites to this debit card does not attract any fees either.

Friday, October 19, 2012

Is SEO too Expensive?

http://bit.ly/QCmlMP Video: Brad explains why it costs a lot to do search engine optimization.

The Biggest Blog Traffic Mistakes Revealed

http://bit.ly/R6Mh6Z

Do you care about your blog's traffic? Some people don't really care about traffic, they just write about what they are feeling. They are happy to just have friends and family find their blog. There is nothing wrong with that. For other people traffic is king. Some people use blog to make money through ads or affiliate offers. Other people use it to build a brand and direct traffic to their money sites. In either of the latter scenarios, traffic is important. If traffic is that important to your site then you have to monitor it. There are a lot of free options out there to monitor traffic. The problem is that people get way too wrapped up in these. If you care about traffic and want to monitor it, then avoid these mistakes:


1. A visible counter: These used to be found on a lot of sites, there is a reason they aren't anymore. They are lame. Counters on your website are just too old fashioned. No one really cares how many people have been to your site, except you. Besides being cheesy, they are also completely useless and usually inaccurate. There are a lot of options that let you monitor traffic behind the scenes, so stick to them.


2. Living and Dying by Alexa Rank: Alexa is a website that ranks other sites based on traffic. People new to blogging love to watch their site rise on the Alexa rankings. I used to be one of these people until I realized how useless it really is. First off, Alexa only counts when someone with the Alexa toolbar comes to your site. So sites that attract webmasters and technical people will have better results than a site that doesn't attract people likely to have the toolbar. For example, I had a general interest blog that got about 13k hits per month. My friend had a blog that attracted more techy people and got about 3k hits per month. Even though he had 10k less visitors per month than me, his Alexa ranking was hundreds of thousands better than mine.


You can easily tweak your ranking too. Just install the Alexa toolbar and surf your own site. I installed it last night, and checked out my site a couple times, I woke up this morning having gained 6 thousand spots on Alexa. That was with NO effort either.


3. Stat Addiction: This happened to me and it was worse than crack. I had to wean myself off of checking my stats to curb the withdrawal symptoms. Okay, it wasn't that bad, but it can be quite addictive. I had three traffic monitors on my site at one time. I had Google Analytics, StatCounter and Woopra all on one site. Besides negatively effecting my load times there is no need for this.


There is no real benefit to monitor your traffic every 10 minutes. I can understand checking it after a new post or something. That way you can monitor how effective the post was. Besides that though, you need to chill out on the traffic monitoring. It is a huge time sink. I was checking my stats 10x a day, taking 5 minutes to do so each time. That is almost an hour of wasted time. I could have created two high quality blog posts in that time. I could have created dozens of backlinks to my site. I could have promoted my blog through social media. I could have done anything more productive than staring at my traffic stats! My suggestion is to check your stats at the start of the day each day, and maybe at the end of the day as well. That way you can still monitor the effectiveness of your content, but you won't waste hours a week doing it.


Monitoring traffic is important for most blog owners. We all want traffic right? With that said, make sure you avoid the above mistakes. Don't get swept up in the traffic monitoring hurricane. Traffic is important, but it will come whether you monitor it or not.

Wednesday, October 17, 2012

Tips and Choices You have in Internet Website Advertising

http://bit.ly/RU3TB1 The internet has been a part of our lives for a while now, and it has also changed the way millions of businesses operate. More than anything, the internet has leveled the playing field, giving the "little guy" just as much of a chance at success as some of the biggest companies in the world. It all comes down to what is commonly referred to as internet website advertising. However, that term covers a lot of ground. Here are some things you should know.

It all begins with a website. Well, technically you need an idea first, but a lot of people make the mistake of thinking they need some incredibly, original, earth-shattering idea if they want to make money online. The reality is that you don't need such an idea to be successful. All you need is a solid idea, and it can even be something other people are doing. For example, a lot of people make money selling clothes online, and that isn't what anybody would call an original idea. Okay, back to having a website...

The reason it all starts with having a website is that it means you have a solid idea. Internet website advertising covers all aspects of how you promote your site. You have probably heard people say, "you can have the best looking site in the world, but it's useless if nobody sees it." While that's true, you shouldn't use it as an excuse to put up an ugly website (though it is better to start with something ugly and improve it as you go, than it is to wait and be left behind).

Which internet website advertising options are best for you and your business will depend on several factors. You need to have a good idea of who your target market is, what motivates them, what their problems are, and how your offer can help them. Not all online marketing methods are suited for every business. If you are a lawyer, then article marketing to establish yourself as an expert in your field makes a lot more sense than using a free traffic exchange where people will only see your site for a few seconds.

You also need to think about how your site looks. After all, you can drive people to your site, but if they don't like what they see, or they aren't clear about your offer, then they will leave. So, put some thought into it. Read your marketing message and be sure that it makes sense. Don't be afraid to sell, but be sure the type of selling you do fits in with your specific message.

Whatever methods of internet website advertising you choose to take advantage of, it is vital that you start right away. Every moment you spend wondering about how to do it or making excuses for waiting, is wasted time. While that may not have mattered a few years ago, in today's online world, every second counts more than ever.

Tuesday, October 16, 2012

Cash in with Digital Books

http://bit.ly/QnBxxh [caption id="attachment_586" align="alignleft" width="500" caption="whoooooooa"]digital books[/caption]

E-Books are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your E-Book to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let's look at what makes E-Books so important and so unique.

E-Books have certain abilities and qualities that other mediums do not possess. For example, E-Books are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, E-Books are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, E-Books can change and grow as fast as you can type.

E-Books are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

E-Books are interactive. This is one of the most unique and specific qualities that E-Books offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your E-Book, even direct links to relevant sites that will expand your E-Book outward. The potential is virtually limitless.

E-Books have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. E-Books remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that E-Books have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All E-Books require is a writer and appropriate software.

Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.

Finally, you have creative control over your E-Book. You don’t have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.